I heard a piece on the radio last evening talking about whether Google is killing our memories. The suggestion was that we don’t bother to try to remember things anymore. Instead, we just punch the appropriate prompts into our handy-dandy Google search bar and we have our answer in a matter of milliseconds. There’s no need to tax our poor, overworked brains with unnecessary trivia. Unfortunately, it seems the brain works like most other parts of us…if we don’t use it, we lose it.

OK, now let’s switch gears to (you’ll never guess) grammatically correct, professional looking writing. It isn’t hard to understand how constantly using the shorthand required for modalities that only allow a limited number of characters could seriously decondition the part of the brain we use for writing proper English. Even email, when used for personal reasons, tends to take on a conversational (not necessarily full sentence) style. All of this is great. It’s a huge time saver and has made written communication much more accessible to those of us with limited spelling and grammatical prowess.

However…BIG however, it is SO important to switch gears and use impeccable spelling and grammar when you are writing to potential or current clients, especially if it’s to more than one of them at once. Writing is not everyone’s strong suit. If it isn’t yours, have someone else do it or at least proofread and edit it for you. Also, choose your writer or editor wisely. If their command of written English is only slightly better than yours, they are not the right person for the job. It is more than worth whatever you need to invest to have your communications looking professional.

There is nothing that will more effectively alienate someone who is getting their first impression of you through a welcoming email, a newsletter or even your website than spelling mistakes or bad grammar. It can instantly ruin the image you are trying to portray; that of a knowledgeable professional, an expert. It breaks my heart when I see it, and I see it a lot these days.

Please, do what you need to do to make sure you’re putting your best foot forward. You have worked too hard on all the other pieces of your business to let your writing shoot you in the foot.

That’s it for now. Let’s be careful out there!  (Is there anyone else out there old enough to remember Hill Street Blues??)

Love and Light, Namaste…Debbie